How much does influencer marketing cost in Singapore?
Real 2026 Singapore influencer rates by tier (nano to celebrity), what agencies charge, where the hidden costs are, and how much budget a campaign needs before it can drive sales. From an agency that has run 420+ campaigns.
Read the guide →TikTok vs Instagram for influencer marketing in Singapore: which one converts?
Where Singapore brands should put creator budget in 2026. Reach, engagement, saves, shares and sales compared across our TikTok and Instagram campaigns, by category - F&B, beauty, home, finance and B2B.
Read the guide →Micro vs macro influencers in Singapore: what the data says
Nano, micro, mid-tier, macro or celebrity - which tier delivers in Singapore? Engagement rates, cost per result, and the campaigns where small creators beat big ones (and the ones where they didn't).
Read the guide →How to use influencers to fill an event or showroom weekend in Singapore
The exact funnel we use to turn creator content into RSVPs and showroom sales: pre-event hype, RSVP landing pages at 37–45% opt-in, retargeting ads, on-ground coverage. Scanteak 600+ RSVPs in 2 weeks, Nova S$140K+ in one weekend.
Read the guide →Xiaohongshu marketing in Singapore: what brands need to know
How Xiaohongshu / Rednote works for Singapore and Malaysia brands: who's on it, why notes keep converting for months, how to cast bilingual creators, and how to combine it with TikTok. From campaigns for Aveeno, Camford and Kee Wah.
Read the guide →Influencer marketing for F&B in Singapore: what actually fills tables
How Singapore restaurants, cafes and food brands turn creator content into orders: hyperlocal casting, routing every post to a place to buy, and re-cutting winners into ads. Mom's Cooking S$258K at 16x ROAS, Martina's Kitchen 657K views for one outlet.
Read the guide →How to measure influencer marketing ROI - and which metrics actually matter
A practical measurement framework for Singapore brands: pick one success metric before launch, track it with pixels, codes and RSVP pages, and read engagement signals (saves, shares, comments) correctly. With benchmarks from 420+ campaigns.
Read the guide →Influencer agency vs self-serve platform: an honest comparison for Singapore brands
When a self-serve influencer marketplace is enough, when it isn't, and what an agency actually does for its fee. Costs, time, quality control and results compared, from an agency that has run 420+ campaigns and watched brands try both.
Read the guide →Influencer marketing for beauty and skincare in Singapore: winning a saturated category
How skincare, aesthetics and haircare brands stand out on TikTok, Instagram and Xiaohongshu in Singapore: casting for skin and age fit, results diaries, saves as the intent metric, and campaigns that compound. Aveeno 1.73M views, Auolive 11x growth.
Read the guide →Influencer marketing for finance and insurance in Singapore: compliant, and it still works
How Singapore banks, brokerages, insurers and fintechs run creator campaigns that clear compliance and beat the category on engagement. Stories not policies, campus TikTok, education formats. Longbridge 34K to 798K views; Citi +15% followers in 2 weeks.
Read the guide →How to brief an influencer so the content sells, not just posts
The brief structure behind our best-converting campaigns: one hook, one objection, one proof point per creator, plus the offer, the CTA and what to leave out. With a template and the mistakes that produce 'love this product' content.
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