Our work
Real campaigns for real clients - and the numbers we delivered.
420+ campaigns since 2022 across 9 industries and 4 markets. Every number here comes straight from the report we sent the client. Find your industry.
Retail & malls
21 campaigns · 2.8M views · 8 CapitaLand malls
We've run 20 campaigns across 8 malls for CapitaLand.
2.65M
views across 20 campaigns in 14 months
- 196 creator collaborations
- 24,520 shares on a single campaign
- CapitaCrew: a monthly creator programme we've run since April 2026
We ran the mid-year sale as 6 themed campaigns in 7 weeks.
681K
views · 38,524 interactions
- 7.91% engagement rate
- 24,520 shares - 64% of all engagement
- One 10.4K-follower creator: 344,891 views and 19,000 shares on one reel
We launched Southeast Asia's first Mofusand festive activation.
361K
views from a 3-wave staged reveal
- 20 micro creators
- 3.87% engagement rate
- 97,352 story views
We positioned IMM as the family festive day out.
370K
views across 2 waves, 20 creators
- 6.94% engagement rate at Christmas
- 6,513 shares - one reel sent 5,100 times
- 22,748 interactions
Home & living
24 campaigns · 5.0M views · $1M+ in sales from one campaign
We turned creator content into $1M+ of renovation sales.
$1M+
in sales at 70X return, from one campaign
- 200+ qualified homeowner leads
- 29% close rate
- 25% opt-in against a 10–15% industry norm
Dreame
Consumer electronics · Aug 2025 – Feb 2026
We ran 10 campaigns in 7 months for Dreame.
1.8M
views across 10 campaigns · 117 creator collaborations
- AeroStraight launch: 739K views
- One styling creator: 684,700 views and 11,100 saves - 18x her following
- Campaign 10: 380,000 accounts reached
Kaadas
Smart locks · Malaysia · Nov 2025 – Apr 2026
We got 1 million Malaysians watching a front-door lock.
1.01M
views · 587K accounts reached
- 4.60% engagement rate · 6,825 saves
- 20 creators across Instagram, TikTok and Facebook
- One 27K-follower creator: 641,967 views on a single reel
Azuree
Premium cushions
We made premium cushions a 630K-view conversation with just 7 creators.
630K
views from 7 interior creators - 90K each
- Not one creator under 58K views; two crossed 100K
Ergoworks
Ergonomic showroom
We turned an ergonomic showroom into content people forward to colleagues.
6.00%
engagement rate on 365K views - double the norm
- 10,191 shares - sent to the colleague who needed the chair
- Client came back for campaign 2.0
Unikul
Tankless water purifier
We built demand for a product nobody was searching for.
320K
views for a tankless water purifier
- Top reel: 184,603 views from a creator with just 2,265 followers - 81x her following
Powerhouse
Home karaoke
We set our interaction record on a home karaoke system.
1 in 10
viewers interacted - 16,592 interactions on 161K views
- Our highest interaction rate on any campaign to date
- A 10% interaction rate, where 2–3% is considered strong
We filled 6 showrooms in one weekend - and tracked every sale.
S$140K+
in sales from one showroom weekend
- Pre-event creator hype plus RSVP ads we built and ran
- 37% opt-in on the landing page
We booked 600+ homeowners for a 50-year-old brand in 2 weeks.
600+
homeowner RSVPs on a 2-week runway
- 45% opt-in on landing pages we built - 3x the industry norm
Beauty & wellness
17 campaigns · 3.3M views · 1.73M on a single campaign
We delivered 1.73M views on Aveeno's third campaign with us.
1.73M
views · 709,800 accounts reached on TikTok alone
- 1M+ views on one reel
- 23% of engagement was saves
- 3 macro TikTok skincare voices plus 4 Xiaohongshu creators for Chinese-speaking Malaysians
Supersmooth
Aesthetics · Oct 2025 – Jun 2026
We grew Supersmooth's views 73% from campaign 1 to 2.
582K
views across both campaigns · 14,600 interactions
- Campaign 1: 213K views, 20 creators · Campaign 2: 369K views, 19 creators
- Cast brown-skinned creators with smaller followings for laser hair removal
- Top creator: 12.82% engagement rate on a single TikTok
We launched laCabine to half a million people and beat the category on earned media.
$117K
earned media value - 46% above the $80K category average
- 500K+ unique audience reached at launch
- 200+ posts over 3 weeks of documented daily use
Auolive
Skincare · 3 campaigns
We grew Auolive 11x in 5 months - three campaigns, each bigger than the last.
11x
growth: 24K → 269K views, campaign 1 to campaign 3
- 40 creators across the arc
- Client re-booked twice in 5 months
We got Singapore talking about a salon-only haircare launch.
15%
of engagement was comments - people asking where to buy
- 54K views from 10 creators for the kimrobinson Rescue System
- Salon-grade haircare, taken home
We held above-benchmark engagement for 12 straight months.
3.48%
engagement rate sustained across a full year
- 22 creators rolling - always-on trial acquisition, not a one-off burst
- A retainer that renewed month after month
Shakura
Pigmentation · 2 phases
We got skincare viewers to stop scrolling for 10 full seconds.
10s
average watch time on 52K views
- 3.17% engagement rate · 11% of engagement was saves
- Two phases for Shakura's pigmentation programme
F&B
15 campaigns · 2.4M views · 16x return on ad spend for one client
We drove S$258K in delivery sales, tracked to the dollar.
S$258K+
in tracked sales · 16x return on ad spend
- 674 new customers against a goal of 500
- 100% attributed via the Meta web pixel
- Best creator content re-cut into direct-response ads
Martina's Kitchen
Restaurant · Aperia Mall · Jun – Jul 2026
We opened Martina's Kitchen's new outlet with 657K views.
657K
views · 525,000 accounts reached · one restaurant
- 10 micro creators · 4.14% engagement rate
- One 24K TikTok food creator: 254,400 views
- Third campaign with the client
We put 100+ creators live at once for a Pokka launch.
100+
creators live for the Drip Coffee and Sparkling Water launch
- On-ground booths in the CBD and on campuses
- First Drip Coffee: 213K views from just 6 creators, saves at 20%
- Third campaign with Pokka
SMH Food
65-year dim sum brand · CNY
We made a 65-year-old dim sum brand the CNY order to place.
234K
views from 14 creators in the CNY window
- Every post routed to buy: Shopee, Oddle, NTUC and Sheng Siong
Kee Wah Bakery
est. 1938 · Mid-Autumn
We ran Kee Wah's Mid-Autumn in Singapore - then they sent us to Thailand.
219K
views in 4 weeks from 16 creators
- Then 20 Thai creators sourced and managed for the Hong Kong flagship
We delivered 345K views for Dilmah with just 5 creators, across 2 countries.
345K
views - 69K per creator, Singapore and Malaysia
- Second Dilmah campaign with us
Le Rainbow
Halal festive catering
We made halal festive catering a 191K-view moment with 3 creators.
4.41%
engagement rate on 191K views
- Just 3 micro creators, every one over 30K views
Finance & insurance
7 campaigns · 1.4M views · 23x more views from campaign 1 to 2 for Longbridge
We took Longbridge from 34K to 798K views in 4 months.
23x
more views, campaign 1 to campaign 2
- 17 creators across finance, lifestyle and comedy
- 4 creators over 100K each · 615K+ combined reach
- 130K organic, 6x with paid boost behind the winners
Etiqa
Insurance
We got 282K people to watch insurance content - by telling true stories, not policies.
282K
views · 207K reach for Etiqa's Live Ready
- 2.44% engagement rate in a category that struggles to reach 1%
We grew Citi Singapore's following 15% in two weeks.
+15%
following in 2 weeks · 200K accounts reached
- 3x the 5–10% category norm
- Financial education told as lifestyle content
We got students sharing a bank - 1 in 5 engagements was a share.
1 in 5
engagements was a share · 76K views for OCBC FRANK
- 4 campus TikTok creators · top video 10.30% engagement rate
We more than doubled the engagement norm for home insurance.
2.30%
engagement rate on 109K views - in a category that struggles to reach 1%
- Scenarios first - the kitchen fire, the flooded bathroom - policy second
We got 104K people studying crypto - not just scrolling past it.
19%
of engagement was saves · 104K views
- 22 creators, a quiz, no sign-up, no token - pure education
Tech & e-commerce
911K views on one campaign · 3 markets on one app launch
We delivered 911K views, then became their monthly creator team.
911K
views · 790,908 reach · 76,455 interactions
- 13 gaming, trading-card, tech and comedy creators · 5.06% engagement rate
- One gaming TikTok: 800,000 views and 74,000 interactions
- Now a monthly programme: 134K views a month from 4 creators
Hypersketch
AI design app · SG, UK, US
We launched an app in 3 countries from one 20-creator cast.
257K
views across Singapore, the UK and the US
- 11% of engagement was saves
- One TikTok: 189K views · 29s average watch on the top design reel
We sent 30K+ shoppers into the Shopee store.
30K+
clicks to the Shopee store - double the goal
- 200K+ views
- Creator content re-cut into click-optimised Meta and Shopee ads
Education
5 campaigns · 659K views · 3 platforms, including Rednote
Camford International College
Private education · Mar 2026
We put a private college in front of 480K working adults.
480K
views from 6 creators · 4.26% engagement rate
- TikTok and Rednote, in English and Chinese
- A creator with 1,360 followers: 305,677 views
- 504K views across campaigns 1.0 and 2.0
The Write Connection
Enrichment
We reached 60K parents through 4 parents they already trusted.
60K
views from just 4 parent creators
- Enrichment content parents actually watched to the end
Cherie Hearts
Preschool
We held parents' attention for 50 seconds - on a preschool video.
50s
average watch time for Cherie Hearts
- Most brand content loses viewers in under 3 seconds
Fashion & jewellery
60 creators on one Zalora campaign · 100+ creators for Love & Co over 6 months
We managed 60 creators across 2 countries for Zalora.
313K
views · 16,800 interactions · 82 posts
- 60 smaller fashion creators with trackable links
- 2,166 shares in Malaysia - 18.5% of engagement
- A 6.7K-follower creator hit 12.98% engagement rate
We ran 58 creators and the launch night for Poh Heng.
219K
views · 65 pieces of content
- 58 creators over 4 months in 4 batches
- Launch event run by us: media, influencers, hosting
We ran 100+ creators for Love & Co over 6 months without losing a single piece.
100+
creators across outlets islandwide
- High-value jewellery managed shoot to shoot
- A premium content library the brand still uses
We turned a heritage qipao brand into a 3X media-value return - and SMRT billboards.
3X
return in media value · 176K+ reached
- 8K+ engagements
- Qipao workshop with Suzhou artisans; creators featured on SMRT billboards at Chinatown
Connor Menswear
Bugis+ and VivoCity · Jul – Aug 2026
We got men sending menswear to other men - 172K views for Connor.
172K
views · 85K accounts reached
- Shares at 13% of engagement · 15 creators
- Workwear, date-night and wedding-dinner fit checks
B2B products & services
3.98% engagement on a construction adhesive · 3.87% on dental implants
3M x MassTech
Construction adhesive · 9-month programme
We made a construction adhesive outperform most consumer brands on Instagram.
3.98%
engagement rate on 104K views for 3M x MassTech
- 8 home and DIY creators on real jobs over a 9-month programme
- 12% saves · 17s average watch on the top reel
Raydent (Anthogyr)
Dental implants · APAC Roadshow
We got 3.87% engagement on dental implants.
3.87%
engagement rate on 75K views of medical education
- 7 creators at the APAC Roadshow, each with an individual brief · shares at 10%
National Healthcare Group
Healthiverse 2026
We got a public health festival talked about - 1 in 5 engagements was a comment.
21%
of engagement was comments - unusually high for an event promo
- 3 creators covered family itineraries, free screenings and the EatWise zone for NHG
Your industry, your number. Let's talk.
Two minutes to tell us where you are and where you want to be. Then pick a slot with Joshua.
TAKE THE 2-MIN QUIZ
or WhatsApp Joshua
hello@socialjet.sg · +65 8792 4713
160 Robinson Rd, #14-04 SBF Center, Singapore 068914
160 Robinson Rd, #14-04 SBF Center, Singapore 068914
Results are from specific campaigns and their post-campaign reports; outcomes vary by brand, budget and category.
© Social Jet Pte Ltd. IDLah Pte Ltd and the trademark Reno Fiesta are owned by Social Jet Pte Ltd.
© Social Jet Pte Ltd. IDLah Pte Ltd and the trademark Reno Fiesta are owned by Social Jet Pte Ltd.