5 campaigns · 659K views · 3 platforms, including Rednote

Education influencer marketing in Singapore.

Parents and working adults trust other parents and working adults. We reach them through creators they already follow, in English and Chinese, on TikTok and Rednote.

Take the 2-minute quizAll education case studies

3 education campaigns, with the numbers

Every figure comes from the post-campaign report shared with the client.

Private education · Mar 2026

We put a private college in front of 480K working adults.

480K
views from 6 creators · 4.26% engagement rate
  • TikTok and Rednote, in English and Chinese
  • A creator with 1,360 followers: 305,677 views
  • 504K views across campaigns 1.0 and 2.0
Enrichment

We reached 60K parents through 4 parents they already trusted.

60K
views from just 4 parent creators
  • Enrichment content parents actually watched to the end
Preschool

We held parents' attention for 50 seconds - on a preschool video.

50s
average watch time for Cherie Hearts
  • Most brand content loses viewers in under 3 seconds

Questions education brands ask

Which platforms work for education marketing in Singapore?

TikTok for working adults and students, Instagram for parents, and Xiaohongshu (Rednote) for Chinese-speaking families. Camford International College reached 480K working adults across TikTok and Rednote from six creators.

How much does influencer marketing cost in Singapore with Social Jet?

There is a minimum engagement - the level at which our team can commit the planning, creators and execution a strategy needs to move a real business metric. We don't quote off a rate card. Joshua first needs to understand your goals on a strategy call; if we can deliver, numbers come next. Most clients commit for at least two months.

How soon will we see results?

Brands typically see measurable results from month three. Viral posts can happen overnight but rarely sell; sales conversion takes time and iteration. If you need results on day one, we're not the fit.

Do you use AI to pick creators?

No. Every creator is hand-picked by our campaign managers against your audience, product and goal. We have 1,300+ creators onboarded in Singapore and four years of data on which archetypes convert per category.

Other industries

Services

Planning a education campaign?

Two minutes to tell us where you are and where you want to be. You'll get a readiness score and, if it fits, a 1-on-1 call with Joshua that starts with your industry.

Take the 2-minute readiness quiz

No sales team. Score well and you talk 1-on-1 with Joshua, our Head of Strategy.